Celia Tejada has shaped the vision and aesthetic of some of the most influential lifestyle brands in America, working across conceptual design and product development for companies such as RH Restoration Hardware, Pottery Barn (WSI), and BR Home at Banana Republic / GAP.

Her global experience and deep understanding of brand, design, and consumer culture led to the creation of ABRANDPROMISE, a consulting firm dedicated to guiding companies and entrepreneurs in discovering their authentic voice in the marketplace and unlocking their full potential—not only as profitable brands, but as businesses with a meaningful humanitarian dimension.

Through inspired narratives rooted in shared values, Celia helps brands build trust, cultivate community, and drive lasting customer devotion. Change, for her, is opportunity—an invitation to use creativity and design to build brands with purpose and products that are deeply loved and valued.

Over the years, Celia has developed a clear methodology that structures her approach to every branding challenge. It begins with a single question:

Where is the potential for community—and how can creativity and design bring that community to life, make the brand relevant, and the business successful?